Airtel prepaid users now get free Apple Music access for up to six months. The offer is available on select plans via the Airtel Thanks app.
Bharti Airtel has introduced a new entertainment benefit for its prepaid customers, expanding its premium offerings beyond connectivity. Until now, Apple Music was available only to Airtel postpaid and broadband users, but the telecom operator has now started extending free access to its prepaid base as well.
Free trial offer for select prepaid customers
Several Airtel prepaid users have reported spotting an Apple Music banner inside the Airtel Thanks app. The offer provides them with a free trial of up to six months, after which subscribers will need to pay Rs 119 per month to continue the service. Users can cancel the subscription at any time if they do not wish to continue after the trial period.
Not limited to unlimited 5G plans
Interestingly, this offer is not confined to Airtel’s unlimited 5G plans. Reports suggest that it is being rolled out across select other prepaid packs as well, though Airtel has not made any official announcement yet. This gradual expansion indicates that more prepaid customers may receive the benefit in the coming weeks.
Airtel’s shift to digital entertainment
Airtel had already bundled Apple Music and Apple TV+ with its postpaid and broadband plans. Extending these benefits to prepaid users highlights the company’s strategy of positioning itself as not just a telecom provider but also a digital entertainment hub. By offering access to global platforms like Apple Music, Airtel is strengthening customer loyalty in a highly competitive market.
More entertainment bundled in Airtel plans
Alongside Apple Music, Airtel has also launched recharge packs that provide unlimited calling, high-speed data, and subscriptions to more than 25 OTT platforms including Netflix, Disney+ Hotstar, SonyLIV, and Zee5. These plans offer content in 16 languages, catering to India’s diverse audience. Recently, the company also introduced free access to Perplexity AI Pro for some users, adding to its list of value-added services.
What it means for prepaid customers
With the addition of Apple Music, prepaid users now have access to premium entertainment previously reserved for postpaid and broadband subscribers. This move not only enhances the appeal of Airtel’s prepaid plans but also reflects the growing demand for bundled digital services in India’s telecom industry.
