TVS Norton Electra Bike: TVS is going to launch Norton motorcycle in India by the end of 2025. Let’s know what will be the specialty of the first Electra bike and how much benefit will be gained from the India-UK agreement.
Norton Electra Bike In India: British bike maker Norton Motorcycles is going to knock in India soon and behind this is the strong investment and strategic planning of TVS. In fact, TVS has announced that by the end of 2025 it will launch Norton’s first motorcycle Electra in India. This will be a new and exciting era for the premium and classic bike segment in India.
TVS Norton Electra will start
This bike named Electra will be brought with a great combination of classic look and modern technology. According to TVS, this bike will be based on a completely new platform and will not be a direct rebranded version of any existing model. This Electra bike will be introduced globally at the end of the year and then made available for sale in India.
Why is Norton’s return special for India?
The return of Norton Motorcycles to India is considered special because this company is now coming with a new vision and strategy under the leadership of TVS. This will give Indian customers classic British style motorcycles that will be available at a more competitive price with the feel of a premium brand. TVS plans to reduce the CBU tax by taking advantage of the India-UK Free Trade Agreement along with local production, which will make the bike prices even more affordable.
Which bikes can come?
TVS’s intention is not limited to just Electra. The company is planning to bring a whole new range under Norton by 2030 in the coming years. These bikes will be designed for both Indian and international markets.
What will be the possible price?
Talking about prices, TVS wants to make these motorcycles more competitive than companies like Triumph and Royal Enfield. However, Norton’s premium branding will be retained, which will give these bikes a stylish appeal along with performance.
According to the launch timeline, the global launch of the first Norton bike Electra will take place by the end of 2025, while its sales in India are likely to start in the last months of 2025 or early 2026. Under long term planning, the company is preparing to expand the entire range of Norton by 2030.
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