Thar Roxx: The new Mahindra Thar is now going to have a great sound system. One variant of this car will have the Dolby Atmos experience.
The country’s leading auto company M&M and global entertainment experience company Dolby Lab have joined hands. Mahindra & Mahindra has announced and informed that now the company’s new Thar i.e. 5-door Thar will get support from Dolby Lab. The company informed that Dolby Atmos support will be available in the ROXX AX7L variant. This is the first innovation of its kind in the global SUV market in which 4-channel immersive audio powered by Dolby Atmos has been integrated in a vehicle.
New update in Thar Roxx
Now a new experience will be available in Thar Roxx. The company said that now customers will get Aural Experience on wheels. Whether you are cruising in the cities or driving on rough roads, you will continue to get the experience of Dolby Atmos. With song streaming integrated directly into the infotainment system, Thar Roxx owners can immerse themselves in Dolby Atmos music at any time, making every ride truly unforgettable.
You will get a strong experience in the cabin
This collaboration between Mahindra and Dolby sets a new standard for in-cabin technology. Which caters to the global Indian consumer who wants performance, design and an immersive digital lifestyle.
In addition, Mahindra has increased the production of Dolby Atmos-equipped Thar Roxx to meet the huge demand. This ensures that customers can enjoy the unmatched thrill and novelty of the ‘SUV’ with less waiting time.
What is special in Thar Roxx?
This car is Mahindra’s rugged body on frame SUV. The car has features like 6 airbags, 3 point seatbelt, electronic stability control and seat belt reminder. Along with this, Level 2 ADAS feature is available. Apart from this, many features are available including automatic emergency braking, lane departure warning, lane keep assists and 360 degree camera.
The manual petrol base model of the new Thar is priced at Rs 12.99 lakh (ex-showroom). At the same time, the manual diesel base model starts at Rs 13.99 lakh (ex-showroom). The prices of the Mx3 variant have also been revealed. The manual car is priced at Rs 14.99 lakh (ex-showroom), while the automatic model will be available for Rs 15.99 lakh (ex-showroom). The price of the Mx5 variant has been fixed at Rs 16.99 lakh. The AX5L variant is priced at Rs 18.99 lakh. At the same time, the price of the Ax7L diesel manual is Rs 18.99 lakh (ex-showroom).
How different is it from the 3 door Thar?
The 5 door Thar has a bigger touchscreen infotainment system than the 3 door Thar. Thar Roxx will have 644 liters of boot space. There were complaints about space and comfort in the old Thar, which have been tried to be resolved. Apart from this, Thar Roxx has ADAS level 2 safety features. It also has 9 high performance speakers, which give a great music experience.
It has a fully digital instrumental console. Apart from this, ventilated seats, Harman Kardon audio system, automatic climate control features, 360 camera view and blind spot view feature will be available. The new Thar is coming with sunroof, soft touch up and ADAS level 2 safety features. You can access more than 80 connected features from the ADRENOX Connect app.
